Teach Claude your brand in 15 minutes flat.

Answer a few quick questions about your brand. This will turn it into exact, paste-ready text for Claude (and tell you exactly where each piece goes! stupid simple).

Step 1 of 4 — Brand Basics

Let's start with the basics

No wrong answers or need to overthink.

Name Business Name Model Products / Services Your Website Your Socials

Your Target Audience + Positioning

Let's go deeper.

Purpose Audience Value you offer Positioning

Now, your brand voice

So Claude knows how you want to show up.

3 words that describe your brand voice What should your brand NEVER sound like Brands you want to sound like (optional) Content examples

How you want Claude to work with you

Last step, promise.

What do you want Claude's help with most? (pick a few)

Content & social Client work Ops & admin Strategy & planning

How do you want feedback from Claude?

Direct — push back on weak ideas Warm & encouraging Fun & friendly A mix of it all

Anything else Claude should always know? (optional)

Boom. Your Claude setup is ready.

Three blocks, copy-pasted in order. Takes about 5 minutes.

Block 1 of 3

Your profile intro

Goes in: Settings → General → Preferences

Block 2 of 3

Your Claude instructions

Goes in: Settings → General → Instructions for Claude

Block 3 of 3

Your custom style

Goes in: Settings → General → Style → Create new style

Where this all goes

Exactly where each block goes, in order.

Go to claude.ai and click your name (bottom left) → Settings → General.

Find Preferences and paste in Block 1.

Scroll to Instructions for Claude and paste in Block 2.

Find Style, click Create new style, and paste in Block 3.

Start a new chat and say "Summarize everything you know about my brand" and ensure everything is captured properly.